2026 Spearfish Chamber Ambassador Ribbon Cuttings

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The Real Estate Rental Center, is celebrating new beginnings. Nellie Krueger is the property manager of the Real Estate Rental Center of Spearfish. With experience as a real estate agent, Nellie has begun a new chapter with the Real Estate Rental Center. The business approaches real estate with a passion for helping people and offering a premier customer experience. The Real Estate Rental Center focuses on homes, townhomes, apartments, commercial buildings, and storage units in the broader Spearfish area. With a love for the Spearfish community and a mission to continue to be a customer oriented, relation building organization that consistently delivers on their promises to the people they serve, Nellie owns and operates the Real Estate Rental Center of Spearfish. Visit their website to learn more.

Family Optical, has recently began a new chapter. Led by Dr. Renae Welke, who officially became owner on January 1, 2026, Family Optical continues its long-standing tradition of trusted, compassionate eye care in Spearfish. With more than 14 years of optometry experience in the Black Hills, Dr. Welke and her team provide comprehensive eye exams, eyewear, contact lenses, and personalized care for every generation. A proud Chamber member since 1996, Family Optical remains committed to helping our community see clearly while supporting local connections along the way. Visit their website to learn more, explore their offerings, and stay connected.

Let’s Rock Crystal Shop is a metaphysical boutique centered on helping people connect with the energy and intention behind natural crystals and spiritual tools. The shop offers a thoughtfully curated selection of crystals, minerals, and holistic items designed to support healing, balance, protection, and personal growth. With a strong focus on education and empowerment, Let’s Rock encourages both beginners and experienced practitioners to explore energy work, manifestation, and self-discovery in an approachable and meaningful way. The brand emphasizes creating a welcoming space where curiosity is encouraged and individuals can deepen their spiritual practices at their own pace. Beyond its products, Let’s Rock fosters a sense of community through shared knowledge and open conversation. Visit their website to learn more, explore their offerings, and stay connected.

Spearfish Museum is a community-driven initiative in Spearfish focused on creating the city’s first permanent museum dedicated to preserving, interpreting, and celebrating local history in the northern Black Hills. Guided by a team of passionate volunteers, historians, and community advocates, the project aims to transform the historic Meier House and its surrounding property into a welcoming cultural destination for residents, students, and visitors. The museum will highlight the rich stories, people, and events that have shaped Spearfish over time while serving as an educational and gathering space for the community. The Spearfish Museum is currently in the fundraising stage of this ambitious project and relies on public support to move forward. Donations play a critical role in restoring the property, developing exhibits, and ensuring long-term sustainability. Community members and supporters are encouraged to contribute and learn more by visiting the official website.

Les Deux Coffee is a specialty craft coffee brand now bringing its refined, quality-driven approach to a new home in Spearfish, proudly located at 115 W Hudson Street. While the location is new, the business itself is not — Les Deux has built a reputation for craftsmanship, intention, and a belief that “good taste is a moral obligation.” Their menu highlights thoughtfully prepared espresso beverages made with care, consistency, and an appreciation for the simple beauty of a well-made cup. With a warm, inviting atmosphere and a focus on delivering both excellent coffee and meaningful moments, Les Deux aims to become a standout destination for locals and visitors alike. Guests can explore more about their offerings or connect with the team through their website or by visiting their Instagram @lesdeuxcoffee.

Knecht Home Center of Spearfish has officially rebranded as Mead Lumber, ushering in a fresh chapter while maintaining the same trusted service, staff, and dedication that the local community has counted on for decades. The name change, effective October 16, 2025, is part of a broader effort by Mead Lumber to align all of its locations under one unified brand. While the Knecht name has a long-standing legacy in the Black Hills region, the Spearfish location has proudly operated under the Mead Lumber umbrella since 2000. This rebrand is about consistency—not change in ownership or values. Customers will still be greeted by the same knowledgeable team and have access to the same high-quality building materials and home improvement solutions. As a 100% employee-owned company, Mead Lumber remains deeply committed to serving contractors, homeowners, and DIYers alike. Learn more on their website.

Kernels & Kandies, based in Spearfish, South Dakota, is a beloved local sweet shop known for its playful flavors and nostalgic atmosphere. The store features over 30 varieties of gourmet popcorn, ranging from buttery classics to bold, creative blends that keep customers coming back. In addition to popcorn, they offer rich, creamy fudge, a wide selection of old-fashioned and novelty candies, and ice-cold specialty beverages—perfect for enjoying while you browse. With its warm, welcoming vibe and retro charm, Kernels & Kandies is a favorite stop for families, kids, and candy lovers alike. Whether someone’s looking for a fun treat, a thoughtful gift, or just a taste of something sweet, this local gem delivers. You can find out more or stay up to date by visiting their Facebook page.